Regional TAFE Victoria advertising campaign

The day has come - a first for regional TAFEs in Victoria. The combined Regional TAFE Victoria campaign was launched on 28 January and will run initially through to the end of April.

This campaign is an exciting step forward for Wodonga TAFE - it represents a positive branding message for regional TAFEs and offers important points of differentiation from private providers. These points of differentiation include the breadth of our offer, that we are not profit-driven but are results-driven in terms of student career outcomes; we are local and in the community and industry.

The campaign will consist of the following:

Regional TAFE Victoria brand identity logo to be used in conjunction with ours to denote that we are a public provider of TAFE and the quality assurance that is associated with that.

• TV campaign - in Albury will be 40% WIN/60% Prime
• Radio campaign - Star/River/2AY
• Digital campaign - promos on websites such as Yahoo, NineMSN, News Digital

Keep an eye and an ear out for the ads. The radio ads are all based on courses we deliver. The TV ads should be available this week.